More and more people are searching online are looking for local businesses, especially on mobile devices. Local SEO, otherwise known as Local Search Engine Optimization can help your business get found and stand out in the Search Engine Results Pages (SERPs). But what happens when your potential local customers go online searching for your type of product or service?
Local SEO is a different process from “regular” SEO campaigns and involves the implementation of certain techniques and strategies to make your website rank higher in the organic local search results. Compared to standard SEO campaigns, local search engine optimization is more about getting links from other local websites that are relevant to your industry and business. This means that local directories are an important resource for link building and authority in the eyes of the search engines, especially when it comes to building citations.
Search engines such as Google, Yahoo! and Bing employ custom algorithms to help them provide the best results for their users based on their search terms and phrases. Therefore, local SEO gives the search engines a clear understanding of what your business is about and where your businesses is located so that they can best match you with potential customers in your area.
A smart local business will want to claim your local business profile at Google My Business. If you are a local business with an actual storefront, Google does need to confirm the exact location of your business by sending you a postcard with a confirmation code. Keep in mind you cannot use a PO Box or other ‘virtual office’ for this. If google discovers this you can be severely penalized. If you work from home or another location, such as a taco truck, you are more likely to be considered a ‘Service Area Business’ Besides that, Google needs to know details about what type of services you provide.
Most business owners don’t have the time or expertise to manage their local SEO marketing efforts on their own. That’s where we come in. Our local SEO specialists have the skills and experience to get your business where it belongs: in front of your potential customers.
Ask about our other Search Engine Optimization (SEO) packages.
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