The digital marketing scene is constantly changing. With the new year just around the corner, it’s a great time to forecast some of the top digital marketing trends for 2023.
Improved User Experience
The most valuable marketing asset is your company’s website. User experience (UX) is defined by how a person feels when interacting with a website. Both the design and UX can be what attracts customers and consequently, what turns them away. When designing your website, keep things simple with intuitive navigation and minimized content on each page. Less is more and simple is what most users are looking for. Optimize your content for mobile devices first, then desktop. More than half of users worldwide search their phones first for information and products.
Video-Based Content
Business owners are getting great results from posting videos and live streaming. People tend to be more apt to listen to a video than read long drawn-out text. Short videos are a great way to showcase what your company is selling and the “behind the scenes” aspects of your business. Likewise, educational videos are helpful for showing someone how to use your product. Visual content is one of the most popular trends for 2023.
Real-Time Messaging Platforms
Consumers want instant gratification, information, and answers now. Real-time messaging platforms are an effective way to meet the needs of your customers in a more personalized way.
Influencer Marketing
In 2022, we saw Influencer Marketing grow into a go-to strategy for businesses online. It will continue to spread in 2023 as companies are seeing great returns through increased sales.
Influencers tend to have a large following that trusts them and the brand they are selling. Businesses are finding these “brand ambassadors” are a fantastic way to reach large audiences through social media.
Marketers use influencers for reasons like:
- Building trust
- Generating leads
- Starting a new trend
- Reaching a larger and targeted audience
- Spreading brand awareness
Artificial Intelligence
In the next few years, AI is poised to make a huge impact in many industries. AI methods such as machine learning, algorithms, and data models are helping companies to gather insightful customer data. Digital marketers use this data to target and tailor their content and improve the consumer experience.
Benefits of AI technology:
- Precise predictions and trendspotting
- Sophisticated advertisements
- Greater customer loyalty
- Clearer insight into buyer behavior
- Better self-serve capabilities
AI monitors economic trends, and stores data of potential customers, as well as other aspects that help your marketing strategy. All of this enables you to make informed automated decisions on the spot.
Interactive Marketing
Marketers are developing a two-way experience that draws the consumer to engage in their content by using things such as:
- Quizzes
- Contests
- Interactive maps
- Assessments
- Interactive Videos
- Polls
- Calculators
- Games
There are several ways to take advantage of interactive marketing. It is a low-cost, attention-grabbing, creative way to streamline the customer experience on a deeper level.
Chatbots
Chatbots are becoming more sophisticated in simulating human conversation for support or service. In 2023, they will be more realistic and lifelike. By 2025, 95% of customer interactions with companies will be through Chatbots.
Conversational bots automate processes like engaging the initial communication, answering support questions, and collecting data from consumers. They are designed to free up human customer service representatives for the more difficult issues.
In Conclusion
Understanding your audience is at the core of your marketing strategies. With Google’s algorithms constantly evolving, and we head into a possible recession, engaging our customers in a deeper relationship must be a priority. I hope this helps guide you to succeed in 2023!
