Having a website for your own business can help you grow your brand. While social media platforms are generally used for entertainment, they can definitely be leveraged for spreading awareness for your service or products. Using social media to help your business grow is one of the most commonly used marketing tactics for small businesses. According to Clutch, social media marketing is the most common SEO effort for small businesses, which is then followed by having a mobile-friendly website and then keyword research.
There are many reasons to have an online presence for your business. Nearly half of all small businesses invest in a content marketing SEO strategy. Social Media platforms are free, so why not get started on it? Here are some tips on managing your social media for your business!
Make Sure To Stay Active On Your Social Media
Everyone is on Facebook or Instagram nowadays, and this includes your customers. A lot of times when someone has a question to ask about your product or the customer is having an issue. They’ll relay it to you via social media. Sometimes it might get difficult to keep track of all the comments on each site – but making sure your presence is shown online and replying to your consumers will help you build trust and authority for your business.
Always remember to respond to your customers publicly. This is especially important if they are leaving negative reviews. Make sure to reach out and respond in a respectful manner and show that you are a professional under all settings. Thank your positive reviewers and see if you can work something out with your customers that may not have been completely satisfied.
Encourage Your Customers To Leave Reviews
Easier said than done right? It can be scary to ask someone to leave a review for your business. But if you feel you provide an excellent service or product – there should be no reason to! Reviews are one of the biggest factors in a company’s trust and authority. Potential customers keep reviews in mind when deciding to make a purchase. They’re great for helping your product or service grow and is good for your SEO. Ask your customers to leave reviews on your social media and other review listings like Yelp. Definitely tell them to leave a review on your Google My Business account, as Google is one of the most widely used Search Engines – those reviews will definitely be seen.
Managing your Social Media Doesn’t Have To Be A Handful
There are a lot of platforms for your business to be on, and when you’re busy running your company, there just doesn’t seem to be enough time to post online. When picking sites to advertise your business, try narrowing it down to a few. Then focus on one particular site to share your products and services. Most companies would benefit from having a Facebook page, and Instagram is also starting to grow and match Facebook’s account population. Decide which sites are the best for you, and get posting!
You can also manage your social media sites using Social Media Management Tools such as Buffer or HootSuite. They allow you to connect all of your social media platforms. You can preview your posts and schedule them as well. Many of them come with a free version and a paid one for more plugins and features.
Featured Photo by Merakist on Unsplash
