As our world changes and people so do our needs. So, then it brings you to the question “how can I evolve with the change?”. In the last few months, there has been a rise in online shopping due to Covid-19. Businesses are still practicing social distancing and so can you while keeping your business running. Per Adobe Analytics there has been a surge in online shopping and pick-up by 62% since March. Consumers and businesses are keeping healthy distances from each other while still providing the best service possible. To get into the game you will need a website. You may think that starting a website will be daunting but it is beneficial and easier than you think. Having a website has become a must during these times to keep communication and the business going. instead of having in-store contact a client can do the curbside pick-up, pick up from the desk, or have it delivered.
What makes an effective website?
Information on your website and its overall content will depend on the type of business you have. To get started you must look at this a project so you can reach a completed goal. If you have a Decorating interior business then you would have an image gallery of your past projects, information on your top resources, the decorating services you offer, and anything else that would seem essential. Detailed information that is easy to read and gives insight into what you do is crucial. Here is the information that’s effective for all websites! While your websites get developed you provide information like images and text.
- An “About Page” is always good to have because clients naturally have a curiosity to know more. Information like why you started your businesses, a mission statement, your team, and the owner. Clients have also become more socially aware of where and who their money goes to.
- Social media links to our company’s page like Instagram, Facebook, LinkedIn, and others are a great way to create and connect with a community. Think of it as free marketing because your pages will be shared by happy clients to their following, friends, and family.
- Contact information is a must. Your location, phone number, company’s email, a contact/request a consultation form is part of the website essentials. Getting in contact will be simple and easy. You will want to see this information at the end of your pages so it reminds the visitor to initiates contact with your company.
- Services page will make it very clear to clients all that your offer. When it’s clear, you will be able to have a better conversation and put together a plan. It can also give ideas and help clients figure out what they need.
- Q&A’s is a helpful page to have available. Believe it or not but you will get the same questions asked constantly. Page with the questions and a drop-down to the answer will be a tool for your clients.
- Testimonials and Affiliations! People want to know that your work or services are reliable. The best way to show this is to have satisfied clients give their honest review about their experience with you. Does your company have awards? If so, let your clients know.
These are just things you can get ready and begin to think about. All of these needs will be for desktop and mobile websites. With extra time and planning for it, you can get it done. Not all have to be done on your own. Get a team together and make it a team goal. The input of others will always befit you. Make this a goal and it will help your business in the long term.
