Here are the 5 goal metrics you should track using Google Analytics.
Goals assess how successful your website achieves your desired results. A plan is an accomplished task, also known as a conversion, that advances your company’s success.
An essential part of any goal metrics for measuring Google Analytics is goal-setting. Analytics may give you necessary data, such as the quantity and rate of conversions for your website. Only with this data can you assess the success of your internet business and marketing initiatives. Setting goal metrics in Google Analytics should be consistently and significantly integrated into your company’s tactics and strategy.
Types of Google Analytics Goals
- The destination is when a visitor arrives at a specific page on your website, such as the thank-you, subscribe, or checkout pages.
- Duration is how long a user stays on a particular page of your website.
- Pages/per Screen: these stats indicate how many pages a user checks in a single session.
- Event: This counts when a user initiates a specific on-site action, such as watching a video or downloading a file.
5 Goal Metrics to Track
Click-to-Call Engagements
Click-to-call is becoming increasingly important as a lead-generating tactic for digital marketers. It started to rise in popularity because of mobile searches. If you’re using click-to-call on your website, establish an event goal and set up Event Tracking. Event Tracking will track the number of times visitors use the offered link to contact your company.
Fill out Contact/Lead Forms
One of the most effective ways for their sales and marketing teams to communicate with potential consumers is through website contact and lead forms. However, you’ll need to set up Google Analytics goals for Google Analytics to track completed lead forms.
Time Spent on the Site
Users spending more time on your website are typically more interested in and engaged with what you offer. Using this example Google Analytics objective, marketers may set up a statistic that counts the number of people who stay on the website for a given time.
Total Page Views
Are you looking to track and boost user interaction, establish authority and trust in your field, or offer your audience insightful and valuable material for the campaign’s goals?
If so, improving the total number of web pages a user visits during a particular browsing session—pages per session—is one metric you should aim to improve. Increasing the number of page views will give you more chances to grab their interest, hold it, and guide them through your sales funnel.
E-commerce Objective Funnels
When marketing an online store, you may set up a goal funnel to track the number of transactions that users complete and be sent to an order confirmation or “thank you” page.
In conclusion, identifying goals to track in Google Analytics can help you better analyze how users engage with your website and progress through your marketing funnel.
Goal Metrics through Google Analytics can track which pages or screens your visitors visit, how many they view in a session, how long they spend on your website or application, and what happens when they are there. Each objective can be assigned a monetary value, allowing you to determine the conversion’s worth to your company.
Are you all set to create and monitor your objectives? Let 360 Design assist you right now to compare your performance to your goals.
