Facebook advertising is still the market leader worldwide. With 1.82 billion daily active users, Facebook remains the largest social media platform on the planet. Staying up to date with Facebooks latest marketing trends is well worth your time and money. Marketing on Facebook for 2022 offers more engaging opportunities to connect with potential clients and returning customers. When creating your marketing strategy for Facebook there are several different tips to consider.
Facebook Live
Facebook Live allows you to create real-time videos quickly. The engagement for Facebook Live is 178% higher than the average post engagement. Live videos are also ranked higher in news feeds giving them prime exposure. For companies who have limited budgets, this can be a fantastic way to market your business.
Ways to Market on Facebook Live:
- Create a Q&A to engage with your audience about your brand
- Launch videos or tutorials about a product or service
- Make a video series for continued engagement
- Livestream an event that educates your audience on your brand
Add a Messenger Chatbot
Chatbots in social media platforms have become incredibly popular as of late. Facebook Messenger already has 100,000 active bots monthly. In fact, according to research by Drift, nearly 60% of business companies have implemented this technology. They are a great way to rapidly interact with customers and answer questions.
Facebook makes it simple to add a Messenger chatbot to your site. Here are the steps:
1. In Business Manager, open your Facebook Inbox and go to the Chat Plugin tab.
2. Enter your website URL and a quick greeting.
3. Add FAQs to get started.
4. Press Publish and complete the setup.
Compose Facebook Stories
Stories are an Instagram-first feature that caught on like a wildfire. Not more than a year later did Facebook add them as well. Facebook stories last for only 24 hours. However, many marketers find them to be a great way to generate engagement and create real and visible content.
Facebook launched story scheduling through Business Suite in mid-2021. Creating and scheduling stories is simple with the Facebook Business Suite mobile app:
1. Download the app and open it
2. Go to your page
3. Tap the blue plus icon to add new content
4. From the pop-up menu select Story
5. Begin creating a new video or upload past content you may have
6. Engage your followers with text, stickers, or graphics
7. When you are finished creating your story, click the white “Share On” button
8. Choose where you want to publish (Facebook, Instagram, or both)
9. Click on Schedule to set up a later time
Facebook stories have now been considered the new newsfeed. With their real-time advantage and compatibility with smartphones, they are a perfect fit for today’s users.
Integrate WhatsApp Messaging
Who outranks Facebook Messenger? With 2 billion users, WhatsApp passes up Facebook by .7 billion users. Naturally, Facebook has begun integrating features from WhatsApp into Facebook pages.
Here’s how to link your WhatsApp business account with your Facebook business page:
1. Open Business Manager
2. Go to Page Settings
3. Tap on the WhatsApp tab and enter the phone number connected with your business account
Conclusion
It would be interesting to know if the need for live videos, faces, stories, and communication would have propelled this fast without two years of Covid 19. People long to connect regardless, but it’s often revealed what they need (or what they think they need) through creative, changing marketing strategies. Facebook has a thorough overview of what people want. I would say 2022 would be the time to get your marketing strategies on video and embrace Facebook.
